Guy Murrel is Co-Founder and Principal in charge of strategic messaging at Catapult PR-IR.
Stories by Guy Murrel
| • | Strategic Narrative Marketing: An Introduction(Marketing Communications) Wed., Jun. 1, 2016 A new, higher-level approach to messaging that goes beyond
storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment) |
| • | Want To Tell Stories? Offer a Strategic Narrative(Technology PR) Tue., Dec. 2, 2014 The challenge with traditional positioning and messaging approaches for tech companies is simple: it’s often too inward and self-centered. |
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